Less is More – Form Conversions
In this post-pandemic era, we have seen companies focus heavily on digital marketing channels such as webinars, virtual conferences, podcasts, etc. The endgame for all these marketing efforts is a...
View ArticleKeeping it Simple: HTML vs. Plain Text Emails
Few years back everyone was super excited about HTML 5 and CSS3 usage in email marketing. Companies would stuff every bit of that 600px width with design elements and catchy graphics, and spend huge...
View ArticleNetcore – Marketing Automation Made Facile
Digital marketing is a platform that uses the internet and other digital technologies to promote brands. This includes email, text and multimedia messages, social media marketing, etc. We use different...
View ArticleHow B2B Organizations Can Build a Winning Lead Lifecycle Management Strategy
Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most...
View ArticleMarketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales
Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams...
View ArticleHow To Build an Effective Content Syndication Strategy for Your Business
Content creation is the cornerstone of an effective content marketing strategy. Generating and publishing high-quality content consistently plays a critical role in attracting customers, showcasing...
View ArticleReplace your lead tracking spreadsheets with a Marketing Automation Platform
Are you still using dated lead tracking spreadsheets to capture your marketing qualified leads? The risk of human error, the continuous updating of, and (gasp!) the manual transfer of information...
View ArticleHow to Build a Hub and Spoke Content Strategy from Scratch
Do you want to take your business to the top of the search engine result page? If yes, then you should pay extra attention to the content. When it comes to search engine optimization, content is the...
View ArticleDevelop Newsletter from Basics to Advanced
What Is A Newsletter? A newsletter is an email which you can send to your customers to update them regarding the brand’s latest products and services. You can also share valuable blog posts or industry...
View ArticleUnbounce landing pages development
What Is a Landing Page? In digital marketing, a landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a...
View ArticleCampaign Standard Integration in AEM
Introduction: In this comprehensive guide, we will walk you through the end-to-end process of integrating Adobe Campaign Standard into Adobe Experience Manager (AEM) with a real-world use case. You...
View ArticleMarketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales
Roughly over a decade ago, online shopping was such a taboo that the majority of buyers from around the world hesitated in buying products online. There was a fear of phishing and online scams around...
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